A UX-led revamp of Samsung Card's members-only online shopping mall, with a clear renewal direction across information structure, merchandising, and the path to purchase.
Samsung Card's members-only shopping mall had a built-in, loyal audience — but an ageing structure and unclear merchandising meant that audience wasn't converting into buyers.
The revamp set a clear renewal direction: reorganise the information structure, sharpen merchandising, and smooth the path from browsing to purchase.
Reorganise categories and hierarchy so products are easy to find.
Surface the right offers to a members' audience more clearly.
Smooth the steps from browse to buy to reduce drop-off.
The renewed mall gives Samsung Card members a cleaner, more shoppable experience aligned to how they actually browse and buy.
